About Us

Craze (noun):

An enthusiasm, passion or craving for a particular activity or object…

What you wear doesn’t just tell the world a story about who you are – it shapes the way you feel… and you should feel amazing! That’s what style is really all about – and at CRAZE, we embrace that philosophy enthusiastically and unreservedly.

At CRAZE, our passion is – without a doubt – for fashion. Owned and operated by style devotees who source our collection from the hottest urban and modern brands in Australia, The USA and right here New Zealand, CRAZE is all about helping you shop the look you crave.

CRAZE Fashion is Youthful | Simple | Playful | Urban | Clean | Bold | Pretty | Modern

Launched in 2013 in Kaiapoi (North Canterbury), CRAZE has since grown into a leading local fashion store and online store – serving up the latest streetwear and designer fashion to style enthusiasts, trend hunters and fashion fans throughout New Zealand.

Each and every one of our high quality fashion garments and accessories is hand-picked by our discerning style experts from leading designers and fashion houses, including Federation, Thing Thing, Home-Lee, Mi-Moso, Blacklist, Two by Two, Foxwood, Garcia, Eb & Ive, Isla of Mine, Lemon Tree, Knewe, Stella & Gemma, Minx and so much more.

Whether your personal style is preppy and pretty, urban with an edge, or minimalist and modern, we have a wide range of unique and on-trend pieces available to suit all styles, moods and occasions. Update your capsule wardrobe with some lux key items, splurge on something jaw-dropping for your special event, or treat yourself to a special item that will make you feel as gorgeous as you look.

Not sure what you’re looking for? That’s half the fun! Browse our online store now to be inspired, or pop into our local retail store in Kaiapoi. CRAZE owner, Sherie McKinlay, has an extensive background in fashion retail – but most importantly, she has an incredible eye and knack for helping customers define their own unique sense of personal style.

Sherie's vision is to deliver quality, affordable labels with plenty of personality.

“CRAZE is the fulfillment of a long-held dream to own my own fashion store – and I LOVE the excitement of helping someone find the perfect piece. The aesthetic at CRAZE channels this youthful energy and self-assured sense of effortless, modern chic that seems to make people really happy, and feel great!”

Shop online now, head to our Facebook page for style inspiration, or subscribe to CRAZE emails for updates direct to your inbox.

See you at CRAZE!

Sherie xo